Responsive design means a response to user experience testing while automatically formatting a website which is based on the device it is viewed on. However, this subject has not remained limited to this testing thing. With increasing searches from mobile phones and current support from Google, optimizers today have become more aware about the benefits of a responsive web design.
The basic element that is encountered while designing a website is, how it should be enhanced by search engines. And to make it possible, it is ensured that a website is created to the search engine’s preferences. Google simply suggests a responsive design when it comes to optimize websites for smartphones which is clearly a cause for SEO’s to jump forward and achieve the expected results.
If we discuss it factually, the reason is very simple. Google favors the responsive design for making their life easier. And the best thing is, it works well when it comes to SEO of the platforms.
Now, are you looking forward to find out how responsive webs designs hold a connection with SEO?
Here are the top seven ways a responsive web design benefits SEO
- Responsive Website enhances User Experience
If you actually wish to succeed in SEO, there’s a big picture that you need to think about. While Google focuses on sharing information and relevant stuff on a single platform, users wish to find the search queries easily. And this is the point where SEO and User experience both collaborate to acknowledge the advantages of a responsive web design.
To elaborate: If your website is responsive, Google will definitely prefer bringing it up on the SERPs for that feature. As a result, users come across your platform when they search for. Finally finding an easy to navigate website, they like it and become happy users.
- Faster Page Speed
Page loading time is a great factor which contributes in bringing higher ranks. Even Google says “lesser time it takes to open, more are the chances of coming higher on search engine”. That’s again one of the chief reasons that Google recommends making use of responsive web design.
- Less Content Duplicity
Duplicate content is actually harmful for your rankings. Though Google’s algorithms are quite intelligent, but still there is a need to direct which content is most essential for your website. And, this works extremely well in the cases when you have a different site for mobile phones. Mobile site and the desktop site both will have different URLs while the content will be same. Under such situation if you fail to direct Google about the most important content or ensure which content needs to be indexed, there are chances that Google will take some action on its behalf.
- One Website and One URL
It definitely depends on the purpose of a website to decide if another mobile version of it is required. But, having two optimization campaigns may include even more efforts.
Here it is important to be clear with the fact that Google recognize sites as per their development. In detail: Google sites designed particularly for mobile or desktop appear in search engine depending on the device you are searching from. This means search for desktop responsive site from mobile phone won’t work well as it will do in desktop SERPs. As per this, designing a mobile version for a pre-optimized site necessitate starting SEO method right from the beginning.
- Decrease Bounce Rate
High bounce rate can adversely affect the search engine rankings. Though it can be for various reasons but irresponsive website is the chief of all. In case a user leaves the website in a short time, Google take it as a sign that the platform lacks relevant content. The reason behind is very clear. Google looks for the websites that offer its users answers to the required questions, and if yours has a high bounce rate, there are rare chances for it to be on the top of search engine pages.
At this point, responsive web design works well while presenting content in the most functional manner. So, the users stick to your page for long which automatically decreases bounce rate and bring it up in search engine results.
- Enhanced Social Sharing
Responsive web design helps in efficient social sharing for the competitive online mobile users. Although social sharing does not impact on rankings directly, it contribute to fetch traffic to your platform. Bigger the audience more is the engagement. That means there can be more search demand for brand bringing it to the notice of Google.
- Mobile Search Rankings
It is said that mobile version sites rank higher when looked in mobile search results. But because Google offer the same practices for mobile optimization, responsive web design will work as high as mobile websites.
As per today’s trends mobile searches have increased exponentially. In fact 90% of Google searches are made using mobile phones which is a very high percentage. So, it is good to have a responsive and strategic mobile website which pleases the Google search engine.