Though desktop purchases still exist over advancements and mobile sales in the mobile app development, but this app development may encourage a push in the mobile commerce seniority.
For last few years, a constant growth has been experienced in the mobile app development industry. In fact today’s retail landscape is greatly dependent on the standard of proximity. Since people are spending a lot of time on their smartphones, retailers need to shift towards the mobile preference for better results.
When retailers accommodate with the mobile app market, there is an opportunity to grow in the market without much delay. Mobile apps offer retail brands a wonderful opportunity to provide its consumers the personalized shopping experience that they actually look for. Simultaneously retailers can have a great in-app analytics to retain, attract and instinctively understand the buying behavior of their consumers.
Customers have new shopping patterns on their mind
When you have to sell your product or services in the market, the prime focus is your customer. Today consumers are moving to new shopping patterns like m-commerce which is undoubtedly comfortable than any other form of marketing. The end of 2017 is approaching and by now over two billion mobile phone users have made some form of mobile commerce transactions. If we deeply study about this aspect of M-Commerce, it is boosting up the average order value and much more.
For this pattern of m-commerce there is hardly any sign of slowing down. No matter if it makes any sense for the existing e-commerce site to be mobile responsive or develops an e-commerce app, it’s a daunting task for the retailers to offer its buyers a personalized shopping experience.
Since making a mobile friendly ecommerce website is a cost-effective experience, most of the businesses are offering these websites to their people. No doubt making a website is less time consuming and pocket friendly too, but at the same time you cannot expect the returns from a website that a mobile app can deliver.
Today the consumers are tech-centric and every user wish to have a value criteria for the traditional retail which demands more personal shopping experience. And to make this happen, mobile apps are a rewarding resource. These apps help deliver the most functional and appealing ecommerce platforms which also work as a measurement tool that help track and improvise the shopping experience for its people.
With time M-Commerce is literally growing in popularity. So it is important for retailers to think about the profitability of mobile apps for business and see if the app will add value to the existing sale strategies. To assist in the decision-making process, here are three main benefits of mobile apps that can help take the e-commerce business to the next level.
Mobile Apps Perk up Accessibility
- The app icons remain visible on the mobile phones all the time. With this, the possibility of going through your products becomes 3 times higher as nobody would take pain to go and check what you deliver while typing a website URL.
- There is no need to have a very good internet speed when it comes to an app. Once it is installed on your device, it would launch quickly than a website.
- The best part about E-commerce mobile apps is this that many features of eCommerce apps can be accessed even when offline. This literally increases the availability level for your consumers.
Social Media Assimilation
Facebook, Instagram, Twitter and other social media channels like this are more accessed on mobile devices than on desktops. By adding in social media buttons and access in your mobile application you can easily combine your social contacts here.
You can share the new updates on social media channels that you have made on the shopping app. You can run campaigns like asking your followers to post the feedbacks or their favorite wish list with their social contacts. This not only helps advertise your brand but at the same time it assists you to add the benefit of customer engagement efforts.
Mobile Apps Create a Value-Added Customized Experience
Mobile apps help a great degree to gain valuable insights into user data. You can use this data which is based on the demographics like income, age, shopping behavior and more to offer your consumers a personalized shopping experience. This will certainly enhance the user-experience and build interest towards your brand.
Eventually to achieve these engagement advantages, it is essential to develop an e-Commerce app that’s outstanding. Just keep in your mind that there hundreds of similar apps already existing so yours need to be unique to grab an edge over them.