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Web Design Company Lakewood

How to design Landing page that boost the conversion ?

Let’s start with a very simple question. What’s the first thing that strikes when you stumble upon a horrible website? Well, majority will skip spending time on a website having gaudy design and tacky UX.

A landing page or website is one of the highly visual mediums and perfecting the design is a crucial thing. Even if your site has the most beautifully written or the compelling copy, no visitor would bother going through, if the page fails to retain attention. The landing page or simply your website is the visual version of your brand. And if you really wish to communicate the right thing for the potential conversions, you need to design it right.

Fortunately, landing pages have got the manipulating Power. And if your conversion rate leaves a lot to be desired, you can definitely fix the problem. All you need to do is follow the expert advice on design tactics from Capital Web Solutions, Web Development Company based in Lakewood and various other parts of USA.

  • Streamline your Design

To maintain the attention of visitors, flow is very important. Same goes with the website design. The entire website should flow from one page to another. And when your goal is to convert the visitors into consumers, you definitely need to make it easy for your people to do it.

With so many choices available, there is a tough competition for the business entrepreneurs to uphold the attention of visitors. And factual statements say, the more is the number of choices available, the longer it takes for the visitor to process. And under this condition, your website design should be so compelling that a visitor should not take much time in choosing yours.

  • Lesser the Choices, Higher the Conversions

Make sure that your website does not have a plenty of fields to fill. Just stick to the email addresses and names if possible. Because the more information you will ask for, more are the chances for visitors to skip.

  • Easy to Read Content on Website

No visitor bothers reading text thoroughly. Rather than reading word for word, they scan and read the highlighted or the most important text on page. Hence it is important to design landing pages with such a prospective.

  • Frame a Readable Structure

The first two paragraphs of your landing page content must have the most important information as visitors pay attention on the first paragraphs than anything else written on the page. To make it easier, use headings, subheadings, keep it scannable, bulleted and definitely it should be rich in keywords.

  • Be wise in Choosing Fonts

In the overall scheme of website design, font is the one thing that is often overlooked. But just like colors, the usage of fonts will be compelling for attention of visitors.

Now under this, it is again important to be careful. It is good to use more than one font as every font compete in gaining a site, but at the same time it is important to proceed with caution. All the fonts you are using should complement and not clash one another. This gives entire website a cohesive touch and fluent flow from one page to another.

The Capital Web Design is a great instance, as it appears a perfect version of the platform holding attention. The fonts are legible and most importantly every font works together. In simple words, if there is text on your website that you do not want your visitors to miss, it is important to keep it easy and readable.

  • Pick the Right Palette

Colors play a great role in engaging people with your website. Since there is no exact color palette, reflecting on the color psychology can be a great assistance in making out the response of visitors. The studies reveal how different colors provoke different emotions. These hues actually trigger the central nervous system, offering you all the reasons to make use of color schemes to your advantage.

Along with creating a gut reaction for visitors, color also has a critical role in branding your component. It multiplies your brand recognition directly upto 80%. Just pay a look at Capital Web Solutions, when you simply think of the brand, the simple, elegant and most attractive use of colors is the first thing that comes to your mind.

  • Keep things symmetrical

You may think about it or not, but you certainly like symmetry. However it’s a natural character that needs to be leveraged in the website design.

In actual, information is easier to understand when presented in a symmetrical and orderly manner while asymmetry plays a great role in diverting people.

  • Do not Miss on Quality Imagery

It is true that a picture speaks a thousand words. While a website’s success heavily depend on well-written copy, imagery too plays an extremely important role. A wonderfully designed website with astonishing imagery definitely leads to conversions and pitches the sales in the desired direction.

Additionally, no one has enough time to poke around a hideous website and spend hours. So in case you want a visitor to stick to your page and ultimately convert, make sure that your website is a pleasant place to be on. And yes! Do not forget the color triggers mentioned above as the same applies to imagery.

  • Set Right your CTA Button

When you are looking for conversions all in all, it is important that you make it easier for your people to call to action. Make your CTA button foolproof. And there are certain tweaks you can bring in execution to design a CTA button boosting conversions.

  1. It must look like clickable

  2. Prefer rectangular shape button with distinct borders, designed on white background.

  3. Make sure the color used is fascinating

  4. Test it before you launch

  5. Attach a precise CTA language to it

  6. Quit using common words like register, submit or download and keep it unique and lively on the other hand

  7. Create a sense of urgency with CTA language

With this, designing a landing page which perks up conversions is no daunting job. You just got to experiment with the website and landing page designs. And if you need some assistance in building a user conversion website for your business, Capital Web Solutions is one of the renowned web development companies in USA to shake hands with.

How Can Persuasive Website Design Increase Your Conversion Rate

How Can Persuasive Website Design Increase Your Conversion Rate?

When an individual creates a website, he expects his website to fulfill both user goals and business goals. An effective website design with great aesthetics and visual appeal can help you improve the website usability, increasing the percentage of users reaching these goals. Apart from the visual aspect, your website design must have a good user experience because the combination of both UX and visual appeal can make a persuasive website design. By persuasive design, we mean the design that beguiles users and forces them to buy your products or try out your services. In other words, converting a potential visitor into paying customers would result in increased conversion rates.

If we consider e commerce website, the conversion goal of an e-store can be anything from lead generation through free-trial sign ups, form filling and brochure download to direct sales from the website. No matter how beautiful your website design is, if it is not providing the right information to the users or if the users are facing any difficulty in accessing information, then its value will definitely decrease, resulting in its failure to accomplish the conversion goal.

Designers don’t consider them responsible for reduced conversion rate and sometimes don’t even bother how your website is performing. Designers must acknowledge the fact that the loop holes in their design could be one of the reasons that have reduced the conversion rate of a website. Awe-inspiring designs will not only steal the show for you but also you need to throw in some numbers and swank some conversions to see things turn in your favor. Being a designer, you have to prove them how your design features can make a difference for the company in terms of conversion rates.

Understanding The Conversion Funnel

The series of steps followed by your potential customers to complete conversion goals on your website is known as conversion funnel. This funnel is unique for every website, but there is a specific pattern that is commonly followed by every step. Let’s take an example of an e commerce website. The typical conversion funnel for this type of website will be like this:

  • Homepage

  • Check product Page

  • Add product to a cart

  • Checkout

  • Payment done

Let’s take another example of lead generation website, like pressure washing service providing website that is looking for customers for its different services. The conversion funnel for such a website will be like:

  • Homepage

  • View services in detail

  • Checkout prices

  • Book appointment

You can tweak in these funnels according to the need and even your customers can enter at any step of your conversion funnel through search engines or referrals. It is important that you should define this funnel in the Google Analytics to get the record of the website visitors and volume of traffic. It will also help you notice the number of drop-offs at each step of the conversion funnel. That’s why, it is rightly called as a “funnel”. When the visitors get closer to the final page of conversion, the number gets narrow down. You need to examine the analytics data to find the page where the maximum drop offs have been taking place.

You may find several marketing service providers who will claim to provide you a truckload of traffic. But being a website owner, you should not be concerned much about the traffic, you need this traffic to convert. Realistically, conversion of whole traffic into leads is not possible, but at least some of them must turn into loyal customers.

Factors Affecting Conversion Rate

There are so many things from content to images that must stand out in order to increase your conversion rate. The images you use and the content you write for your website are also part of the design, which has a profound impact on the conversion. Being a designer, you need to understand the psychology of your customers and there are certain things that you should keep in mind:

  • Color Palette: It cannot be denied that different color schemes appeal people differently living at diverse locations. So, it is important that you should choose the right colors keeping your business and target audience in mind.

  • Call To Action: While designing a website, it is important that you must include call to action buttons wherever possible as it sometimes compels people to do things when they are told, prompted or requested. But for this, you have to work cleverly.

  • A Memorable Business Identity: Your business name is your identity and your name is extremely important for the success of your business. It must be memorable and your domain should contain your business name. Before you finalize your business name, you should check your competitors or use business name generator to finalize the one that is appropriate as well available.

  • Communicate Through Images: Your customers might not have time or patience to read much. So, it would be better if you express your business idea through visuals as it is much easier for them to understand. If you really wish to convey your message through text information, then you must divide your content into small sections and use bold sub headings.

  • Clear Hierarchy: Most of the visitors don’t like complexity and avoid performing long processes. So, you need to be very clear while telling them what you expect them to do. Make sure that you introduce secondary things only after your primary objective is achieved. For example. Once your customer has checkout and done with the purchasing, then only you should ask them to like your Facebook page or follow you on Twitter.

  • Mobile Friendliness: The most important thing that you cannot afford to compromise is mobile compatibility of your website. As people are using more and more mobile devices to do shopping, your website design should be mobile friendly and responsive. Avoid old-school, bulky and cluttered designs. Always go for mobile app for your business.

Apart from all these factors, there are some extra efforts that can still be performed to enhance conversion rates of your website. These include:

  • Shorten and Simplified Landing Pages

  • Utilize Social Clout

  • Optimize Each Website Page

  • Add Human Touch

  • Add User Generated Reviews and Ratings

  • Complete Website Security

At the end, it can be concluded that persuasive web design is a very critical topic, which needs to be handled with care. It is an art which cannot be implemented overnight. The above points will help your business to create the foundation for a conversion friendly website that can be made perfect over time with regular modifications and testing.

Hire the Best Web Designing Company from Lakewood

Top Reason to Hire Web Designers from USA

Why Should You Consider Hiring Web Designers from the USA?

You might have commonly heard from your friend or colleague saying that “Go for a designing company at China or Philippines or Bangladesh as designers there can make your new website at bargain prices.” When your company is US based, then it seems tempting to get bids from these third world countries and get the work done at very minimal prices. It’s true that you can save a lot of money on the surface, but you cannot be 100% sure that the quality you expect from them will match your standards. After all, all the glitters that look like gold are not always gold. They can be gold plated as well.

If you have an online business and you wish to achieve a competitive edge in the online market, then you must have a nicely designed professional website. A nicely designed website with eye-catching designs or graphics can undeniably add value to your business. But for this, you need to be very much proficient in designing. Or you need to hire Lakewood web design services to establish your rapport in the US market.

You cannot afford to lose your potential customers just because you want to get your designing work done on cheaper rates. Your customers evaluate your quality of work through your website. They will check your skills & website security. If they don’t find your website professional, they will simply overlook your company and move on to next one. A professional website is important for any business in order to maintain sales and credibility of your business. But there are many other reasons that will help you understand why a professionally created website is crucial to any business.

  1. Website Purpose: When you hire web designers from NYC web agency, then these professionals work in a systematic manner. They start with business and product evaluation and then work with you to know your business goals. They try to find out the purpose of creating a website – whether you want to generate online sales or you just want to create a website for information purpose only. Once they know your purpose of developing a website, they will design a website that will meet all your specific needs. When you design your website yourself, then there are several limitations related to text and graphics. But if you hire a professional web design company Brooklyn, then they are not captive to these restrictions.

  1. Visual Properties: The way your website looks, its graphics, color combinations and its navigation are some of the important elements that contribute to its success. Visitors are not able to accept websites with bold and loud colors. They don’t want to make much effort in finding information on the website as they expect everything should be available on a single click. A professional designer takes care of all these things and tries to incorporate the best elements resulting in a completely user-friendly website.

  1. Up-to-date website: Technology and Internet algorithms change on a daily basis. New website codes, security codes, and designing elements are added with every new search engine update. That’s why it is vitally important that you should work with the flow and update your website design and other functional elements with the new technology announcements. When you have hired a professional designer, then it is his/her duty to update your website graphics or design elements after every 6-7 months. Your website must be active in terms of designing and development as it contributes majorly in search engine rankings.

  1. SEO Compliance: Just like proper designing, SEO is also an important element for the success of your website. The process of achieving great website rankings on search engines begins from website design. Professional designers make sure that your website design is search engine friendly. It should be properly optimized according to search engine algorithm for its complete progress.

A very few people understand the necessity of hiring best web designers Brooklyn because they simply overlook the damages that can be caused to your website as well to the sales. There is no point in taking a risk by hiring cheap contractors. Always prefer qualified and skilled professionals or agencies that can actually help you achieve your business aim at cost-effective prices.

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