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How to Generate Traffic

How to Generate Free Traffic in Digital Marketing?

Be it content marketing, search engine optimization, social media marketing or the email marketing, the chief purpose of each digital marketing strategy is to generate high traffic and multiply the conversion rate. Generating traffic often requires great financial investment and there are complete chances that it will make a great hole in your pocket. Since established businesses have a great budget dedicated to the traffic generation it can depend on the paid mediums, small sized businesses and many entrepreneurs for higher traffic generation. Here in this blog post, I am discussing the most efficient methods of generating traffic to your web platform. Give these thoughts some attention and include them in your marketing strategy to see how traffic flows on your website in a few weeks.

  • Keep posting on SlideShare

Slideshare is one of the web platforms where you can see a lot of traffic involved in presenting the business information. This should not be overlooked as you can have the opportunity to get most of the traffic to your website and that too for free. There are a lot of ways for you to simply target your niche audience via slideshare. You can simply insert your homepage URL on the slide; promote your slideshare PPTs on the social media platforms like Twitter, Facebook, etc. So share with the email list of subscribers and enable the users to share the presentations for generating the most of traffic. While doing this make sure that your presentation is fascinating, appealing, informative, perfectly designed and most importantly it has the relevant keywords to rank better in the web pages.

  • Start with the Guest Blogging

It was the end of 2015 when guest blogging was thought to be approaching at an end. But because of very useful content published for linking, it gained the momentum the very next year. If you write compelling blogs for a high ranking website on your niche, this would not only boost the ranking but will also introduce your content to a completely new audience and will create steady flow traffic to your web platform for free. You can know the high ranking sites or influencers of the industry to connect with them on different social network sites. So find the right time and pitch your blog at the right platform. Ensure that the content is not only equal to the existing content but is in fact better than it. Then getting started with the guest blogging is obviously a way to invite more traffic to your web platform.

  • Start Commenting on Different Posts

The commenting on different blogs is also a great way to engage and interact with your niche audience. You just need to find the websites that are relevant to your business and post blogs are related to your content. When you share insightful thoughts in the comment section, you are able to do free online advertisement and redirect the user of that web platform to yours within no time. Here relevance and quality is the chief key to get traffic to your website through commenting on industrial sites.

  • Analyze the Content Marketing Results

An efficient content marketing strategy needs constant measuring and analyzation to be sure about the success of your efforts. In content marketing what actually gets measured comes to notice. So you simply need to measure your success to stay sure about your efforts and target the right audience. There are a lot of free tools like Google Analytics which can help you in this complete venture. So it is important that you check it every now and then so as to understand the user behavior and know what type of content is actually working on them. When you update the existing content and post more of the engaging one, growing traffic on your platform becomes easy.

  • Talk on Q&A sites

The top Q&A sites like quora and more can contribute a great degree in boosting your incoming traffic. With millions of unique visits in a month, you can target your audience easily while sharing useful insights on the platform. Make it a point that answers you post here are informative and relate to the question asked. This can be made even useful while attaching a back link to your Quora bio for your website. This can literally wear in the direction that serves your business purpose completely. A rich informational Quora feed with the related keywords is actually a great way to get the high ranking and bring a steady traffic to the platform for months and years.

 

Eventually all this comes down to finding where your potential users hang out and give them the reasons to visit your web platform. Understanding the user behavior and designing a buyer persona are the initial steps towards generating the free traffic to your web platform. You can know your audience and can create content which will force them to visit again and again. So the tips discussed above are actually a great way to understand where your potential user can be targeted to fetch the traffic to your website.

 

Social Media

Social Media – Outsource or Do it yourself | Digital Marketing Services

Today almost every business has got the social media pages for their business and it takes a lot of work to maintain that platform. At this point the biggest question that strikes is whether you should do this task yourself or shall hire some professionals to do it for you, what are the merits and demerits of outsourcing a digital marketing services. This blog works well to clear the dilemmas if you should hire the social media analysts or do it on your own.

So if you are running a small enterprise, and you lack time to manage all the social media channels yourself, it may be a bit daunting task for you. According to studies it takes around 32 hours in a month to properly handle only one social media platform.

Now the point is should you try it? Or you should hire someone to run your social media channels efficiently? Well the answer is both. The companies having social media communications are the ones that have got the combination of external as well as internal people doing digital marketing.

However to find an exact answer to your query if you should hire one or do it yourself, here are a few things that you need to be concerned about.

  • Decide what exactly you want to Achieve

Most of the businesses open social media accounts just because they see it’s a must have in today’s marketing world. Well, that’s not the right thing to do. Having social presence just for the sake of having it is a mere foolishness. There must be an actual goal that you wish to achieve.

There are majority of startups or the small businesses that do not know what exactly the motive is. They simply have a vague idea of this. And when you question about the purpose of having a social channel, most of the companies will say: we want to drive business while others will say we want to create brand awareness. But there are a lot of other things that they can be doing like research, converting potential leads, thinking over business intelligence, understanding new markets and so on.

However the wise thing is before you establish any new online presence for your business, it is important to make a list of particular goals that you wish that presence should meet.

  • Focus on One Platform First

As we have discussed above, it takes 32 hours in a month to handle a single social media platform, we can see that’s nearly a complete week. And if you are not running a company or totally dedicated to this single part, you cannot think of spending a workweek on a social profile.

A small company should actually choose only one or simply not more than three platforms at a single time to focus on. There are rare chances that you will need channels more than that. And here it is also important to ignore every new thing approaching the digital platform. It can be the major cause of distraction and you may not be able to stand by even a single platform while focusing on so many.

  • Digital Marketing should be In-House

Once you are clear with which social media is good for your business goals, you can easily decide if you should handle them yourself or should hire someone to do it efficiently. If you want to make it easier, simply scroll your eyes across the staff in your premises. Is there anyone who loves to be social and spend half of his or her day on Facebook? Well, if yes you can bring this interest to your advantage.

Plenty of readers in fact the majority would expect to come to the conclusion as outsource, but here I would suggest finding the resource inside the place. People who know about your company’s structure, its ambience and the culture can actually present your brand well. For instance: if you feel there is someone in your place who is really good at taking photographs, or someone who is really best at presenting even normal things exclusively, such people can work exactly well in the direction. You can use those people properly and layout the business goals for them that you wish to achieve.

In addition to this, running social media in-house will personalize your desired message. It has been actually observed that companies that hire or outsource, often end up with a distant customer relationship.

  • Forward some social media to the consultants

In case you are present on various social channels, you would hardly be able to devote time-in house to offer them the attention you actually need. So can you manage it all by yourself? Or can you afford to employ some resources in that task? Most probably No!

Another drawback when we keep it all internal is this that there are maximum chances for the content to go stale as there are specifically one or two people contributing to it. They may be there on other social media channels like Linkedin or Twitter and post there once in a week which is definitely not enough.

Social media accounts ask for regular monitoring. If some consumer or the visitor posts a negative comment on the page, it is required to be responded instantly. A little delay may mislead other readers and potential consumers. You simply cannot have the negative reviews sitting on your business site for long. It can affect your reputation adversely.

Other Major Rules when finding the Assistance:

If you have decided to outsource there are certain dos and don’ts that you need to be careful about.

  • Don’t trust someone who says they are well acquainted with the social media and its usage because that person is clearly lying. Social media changes rapidly and no one can know everything about it. Choose someone who is keen to learn new things every day.
  • Properly investigate how a firm performs the social media, because in case they are not doing it well for themselves there are rare chances of doing it for you.
  • Do research about the clients they have worked with and talk to them about their experience specifically in social media.

So if you are looking for digital marketing services in Lakewood, www.capitalwebsolutions.com visit this web platform. We have got the experts who efficiently perform the task for you and treat your business as ours.

Market Proficiently with Brand Ambassadors

How Brand Ambassadors prove to be your Best Digital Marketing Strategy

Now that another year is here, it’s the right time to start working on the digital marketing strategies. In that case brand ambassadors should be the top most priority as it helps in boosting your brand visibility while multiplying sales.

When a lot of companies are winding down the whole year’s records, at the same time they are on the corner to start working with the business strategies. In fact it is the perfect time to start implementing and try the new tactics that have been on the track for some time.

While sales and business strategies are commonly a big priority, your company would be analyzing and working on the marketing plans. A lot that worked this year will be carried on, but the fresh start also offers your company to take business to the next level.

One of the valuable features of marketing is this that it helps develop the brand. In fact based on the size of your company there can be even particular department devoted to branding and advertisement. Apart from a single focus of your company’s marketing strategy should be advancing and assuring that they are involved in the social interactions continuously.

Here we’ll talk about the brand ambassadors and how this feature plays a great role in the digital marketing strategy.

What does Brand Ambassador mean?

Ideally brand ambassador means someone who advertises a brand to the people in their network to boost revenue and the brand awareness. Since influencer marketing is still famous, brand ambassadors can also be the consumers and can be important as employees.

Why need to focus on Employees and Brand Ambassadors

When you have got a great brand, product and work ambience, people are very much excited to advertise your company organically and get involved into it. While it is also important to reach out to these people and get them involved, they will be experienced to do it on their own, which means you can transfer your focus on the employees.

Here are a few ways that get your employees involved and enable them to be the brand ambassadors in order to market your efforts and enhance the returns over investment.

  • Increase Leads and their Quality

This is a tested fact that employee’s social followers are more likely to alter your company content than any other types of leads are. For most of the businesses, multiplying the number of leads is one of the highest initiatives which are just next to the growing revenue. With a group of employee ambassadors getting involved with their networks, your brand is likely to hit a large number of audiences.

Another important thing is this that if you’re content has got the quality, the quantity hardly matters, and that is obviously not going to bring new sales. Now because you have customers supporting your brand, the people who are getting involved with them already know about your organization and they also know why they would need the product and the services. In the same way, people value the employees who are sharing and getting engaged with the brand they are actually working for. Your company looks even more trusted and respected when this comes from different departments and the levels.

  • Enlarge the Social Reach

The foremost advantage is, it helps to boost the social reach of your company. As per studies it showed that more than 84 percent of people trust the suggestions from families, friends and colleagues over other structures of marketing.

While you still have an approach with the branded accounts and advertising, your customer’s and employee’s voice may resonate with their social networks.

So just imagine your company has got a good number of employees, all of them who are supporting your company, posting jobs and sharing content. Together with marketers, other employees from different customers and departments prove to be an organic market extension.

  • Decreases Paid Advertising Expenses

When establishing brand ambassadors can be really organic, you perhaps will invest in some type of brand, employee or customer advocacy tool. This is basically a good idea, as it makes the entire things easier and more accessible. In addition to this, brand ambassadors help you get more involved in the advertising of your company. While you may have to pay for a single platform, it costs you a bit less than paid advertising. This type of platform is sure to bring out more ROI than traditional Pay Per Click advertising method.

When you spend on advertising as in Google Adwords, you are competing and paying for the keywords for which the cost keeps on rising as keywords continue to rise. You are regularly struggling for space with the competitors. In fact you are advertising to people who search for particular terms who most of the times are on clicking your ads, which means they have never heard of your brand earlier.

It can be really challenging to convince people for purchasing your product based on the Google ad. Brand ambassadors advertise more trust and have a very great reach to different perspectives.

But here this does not mean that you will boycott the traditional advertising outlets. What it actually does is, it offers you to focus less on it and save a huge amount on the advertising budget. I actually see paid advertising as a complement more than reaching your brand ambassadors.

Conclusion:

With the above mentioned reasons it is very clear how developing brand ambassadors and bringing them in execution in the digital marketing strategy can be a great advantage. Social media is just growing strongly, and the people who actually work for while valuing your company are the ones driving the essential conversations online.