Be it content marketing, search engine optimization, social media marketing or the email marketing, the chief purpose of each digital marketing strategy is to generate high traffic and multiply the conversion rate. Generating traffic often requires great financial investment and there are complete chances that it will make a great hole in your pocket. Since established businesses have a great budget dedicated to the traffic generation it can depend on the paid mediums, small sized businesses and many entrepreneurs for higher traffic generation. Here in this blog post, I am discussing the most efficient methods of generating traffic to your web platform. Give these thoughts some attention and include them in your marketing strategy to see how traffic flows on your website in a few weeks.
Keep posting on SlideShare
Slideshare is one of the web platforms where you can see a lot of traffic involved in presenting the business information. This should not be overlooked as you can have the opportunity to get most of the traffic to your website and that too for free. There are a lot of ways for you to simply target your niche audience via slideshare. You can simply insert your homepage URL on the slide; promote your slideshare PPTs on the social media platforms like Twitter, Facebook, etc. So share with the email list of subscribers and enable the users to share the presentations for generating the most of traffic. While doing this make sure that your presentation is fascinating, appealing, informative, perfectly designed and most importantly it has the relevant keywords to rank better in the web pages.
Start with the Guest Blogging
It was the end of 2015 when guest blogging was thought to be approaching at an end. But because of very useful content published for linking, it gained the momentum the very next year. If you write compelling blogs for a high ranking website on your niche, this would not only boost the ranking but will also introduce your content to a completely new audience and will create steady flow traffic to your web platform for free. You can know the high ranking sites or influencers of the industry to connect with them on different social network sites. So find the right time and pitch your blog at the right platform. Ensure that the content is not only equal to the existing content but is in fact better than it. Then getting started with the guest blogging is obviously a way to invite more traffic to your web platform.
Start Commenting on Different Posts
The commenting on different blogs is also a great way to engage and interact with your niche audience. You just need to find the websites that are relevant to your business and post blogs are related to your content. When you share insightful thoughts in the comment section, you are able to do free online advertisement and redirect the user of that web platform to yours within no time. Here relevance and quality is the chief key to get traffic to your website through commenting on industrial sites.
Analyze the Content Marketing Results
An efficient content marketing strategy needs constant measuring and analyzation to be sure about the success of your efforts. In content marketing what actually gets measured comes to notice. So you simply need to measure your success to stay sure about your efforts and target the right audience. There are a lot of free tools like Google Analytics which can help you in this complete venture. So it is important that you check it every now and then so as to understand the user behavior and know what type of content is actually working on them. When you update the existing content and post more of the engaging one, growing traffic on your platform becomes easy.
Talk on Q&A sites
The top Q&A sites like quora and more can contribute a great degree in boosting your incoming traffic. With millions of unique visits in a month, you can target your audience easily while sharing useful insights on the platform. Make it a point that answers you post here are informative and relate to the question asked. This can be made even useful while attaching a back link to your Quora bio for your website. This can literally wear in the direction that serves your business purpose completely. A rich informational Quora feed with the related keywords is actually a great way to get the high ranking and bring a steady traffic to the platform for months and years.
Eventually all this comes down to finding where your potential users hang out and give them the reasons to visit your web platform. Understanding the user behavior and designing a buyer persona are the initial steps towards generating the free traffic to your web platform. You can know your audience and can create content which will force them to visit again and again. So the tips discussed above are actually a great way to understand where your potential user can be targeted to fetch the traffic to your website.