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Instagram for Business – Make it Engaging with Effective Tips

In past few years, Instagram has undoubtedly become one of the leading social media channels for advertising. Today many huge brands use instagram to fetch the attention of customers, build up a brand name, launch new products and finally bring conversions. However, all this happens if you have an engaging instagram profile. This blog reveals the top five effective tips that help make your instagram engaging and fetch results from there.

  • Use Quality Images:

Instagram is all about images and photos. Try managing the highest quality images for your profile. This platform sells on the basis of images only. So, using high quality images portray your company as a quality business, which insist people make purchases from you. With such quality, they feel that products and the images that you are posting are worth their time and money.

Now high quality does not mean you need to hire some professional photographer to do the task for you. You can use shutterstock’s extensive library for professional touch. With this, it is also important to be choosy with the images you are posting. If you have loads of quality images, it does not mean you will post all of them.

  • Let the Text remain Minimum

There are so many advertisers who load the advert with text. Do not make this mistake. Instagram is a visual platform and users come here to see rich and the engaging imagery. Hence offer them what they expect from your business. Text works but only short and to the point stuff. 3-7 words are ideal to describe your post. You can leave the text, promotional details and hastags for your caption to come to notice. The more the hashtags more you will be there in people’s search. If you really want your users to quit swiping and stop at your post, all you need is to the point content with a quality image.

  • Use Shutterstock Custom for Instagram Posts

The trickiest job with instagram posts is finding the right image. In case you are literally committed to finding the perfect image for Instagram, it is not a bad idea to join the brand like Nestle, Unilever, Loreal and more while taking benefit of the shutterstock custom service.

There are a lot of shutterstock custom that define your objectives using the brand guidelines, moodboards and the campaign ideas. While leveraging the shutterstock’s experience in the field it is not a big deal to have the professional quality images, which are unique to your brand and business.

Shutterstock custom can further offer you the content that you need, starting from the series of illustrations to the attention fetching images.

  • Reveal a Story

Nothing can be more powerful than a brand story. Instagram offers you the adverts option, a series of images so that you can reveal entire stories in a better way.

These stories must be engaging and shall be worth investing time on. Instagram stories feature offer short intervals of uploads, hence remain to the point and give your best in the seconds of video.

You can create proper stories. For instance: You are selling an exercising machine, you could set up a campaign that starts with a glance of machinery, advancing further with the features and usage of that exercising machine.

  • Make Use of Sound and Video

Users today get attracted to motion. While majority of the posts on Instagram remain the images, a video with the best quality can be really captivating. Instagram videos can be maximum 1 minute long. If you are really good at making these videos, a few seconds of motion is enough to deliver the brand’s key selling points.

Here it is important to note that uploading a video may demand more investment as compared to the image post, but that’s worth it. This little investment pays off even bigger. Audio and sound in your video add an aura to your advertisement. You can have these sounds from Shutterstock’s music liabrary or Shutterstock’s premium beat.

With millions of active users on Instagram, it has become really easy to develop your brand in Instagram. This is in-fact one of the smartest ways to have all the content that help bring conversions. Though this is such a prominent platform to get leads from, but every business has not been successful so far. Reason being: It needs a professional strategy. Hence use these five engaging tips and let your instagram business profile fetch most of the business.

Digital Marketing is important to Grow E-Business

Why Digital Marketing is important to Grow E-Business in 2017

With the prevalence of digital marketing and acceptance of modern technologies, businesses are doing almost everything to keep pace with the competitors. Whether it is about amplifying the digital techniques to the already existing business or changing marketing strategy into the digital one, there is no industry that denies bringing this change. With such a change and acceptance of modern technology for business, the first question that strikes is why digital marketing is so important?

This blog is all about the importance of Digital marketing and its influence on business industry today.

Why is Digital marketing Important for your Business?

Since digital marketing is quickly advancing in the world of marketing, this can be considered the eventual stage of marketing. Since it is gaining so much importance, it will take no time to surpass all the traditional marketing maneuvers.

There is a need to integrate the digital marketing strategy in your business module in order to be an active part of lucrative online market place.

Since all the competing agencies and the industries are using these digital marketing techniques, it is important for you to not lack behind and give them a tight competition.

Now pay a glance towards the statistics revealing, why this form of marketing is so important.

Around 72% of the marketers hold this belief that traditional marketing is no longer adequate and by the end of 2017, this is going to take away all the advertising game in its hands.

More than 34% of businesses already tied up and integrated digital marketing plan by the end of 2016.

As per researches and studies more than 80% of business will multiply the expenses over digital marketing plan and strategies which may definitely cross the IT budget.

Top Reasons why Digital Marketing can Help Grow your Business:

 

  • Cost Effectiveness:

One of the prime reasons that digital marketing wins over the traditional advertising is, its cost effectiveness. Small businesses often lack resources and capitalization. There comes in picture digital marketing. This form of advertising let the businesses, invest less and promote more. As per studies, this form of marketing has helped people claim considerable savings by making use of this mode of advertisement.

  • It Delivers Conversion

Success of any business promotion is measured by the conversions you get. Digital marketing is one such form of advertising that helps covert traffic into potential leads, subscribers, sales, supporters and so on. If no conversion occurs as a whole, the entire activity goes in vain. This is the reason that businesses target on converting leads and increasing the number of followers.

Digital marketing has advanced to such a stage that one can use various tools for digital advertising and offer customization.

There are various digital marketing techniques like Social media optimization, search engine optimization and email marketing, helping to fetch the required results.

Since people do not bother sitting in front of the television and wait for the specific news to come, internet is the place they switch to. Businesses in simple words target where the audience is present. More the audience more is the conversion.

  • Helps Generate Better Revenues

Together with better conversion rates created by successful digital marketing techniques, this advertising method also ensure that great revenues are fetched.

  • Facilitates Interaction with Targeted Audiences

Most of the conversions in business occur when people get to interact directly with the businesses. And digital marketing offer such a blessing. It is very easy to communicate to people across the globe through digital marketing. And when such a thing happens, the conversion rate increases to the infinity. In fact one gets the organic traffic from these platforms.

Hence there is no doubt in stating that traditional marketing has completely been taken away by the digital marketing. And in the coming year or so, these traditional advertising methods are going to vanish completely. So, be the part of change and let your business spruce before your competitors take your place.

Top 7 Ways Responsive Web Design Benefits Your SEO

Top 7 Ways Responsive Web Design Benefits Your SEO

Responsive design means a response to user experience testing while automatically formatting a website which is based on the device it is viewed on. However, this subject has not remained limited to this testing thing. With increasing searches from mobile phones and current support from Google, optimizers today have become more aware about the benefits of a responsive web design.

The basic element that is encountered while designing a website is, how it should be enhanced by search engines. And to make it possible, it is ensured that a website is created to the search engine’s preferences. Google simply suggests a responsive design when it comes to optimize websites for smartphones which is clearly a cause for SEO’s to jump forward and achieve the expected results.

If we discuss it factually, the reason is very simple. Google favors the responsive design for making their life easier. And the best thing is, it works well when it comes to SEO of the platforms.

Now, are you looking forward to find out how responsive webs designs hold a connection with SEO?

Here are the top seven ways a responsive web design benefits SEO

 

  • Responsive Website enhances User Experience

If you actually wish to succeed in SEO, there’s a big picture that you need to think about. While Google focuses on sharing information and relevant stuff on a single platform, users wish to find the search queries easily. And this is the point where SEO and User experience both collaborate to acknowledge the advantages of a responsive web design.

To elaborate: If your website is responsive, Google will definitely prefer bringing it up on the SERPs for that feature. As a result, users come across your platform when they search for. Finally finding an easy to navigate website, they like it and become happy users.

  • Faster Page Speed

Page loading time is a great factor which contributes in bringing higher ranks. Even Google says “lesser time it takes to open, more are the chances of coming higher on search engine”. That’s again one of the chief reasons that Google recommends making use of responsive web design.

Page load speed

  • Less Content Duplicity

Duplicate content is actually harmful for your rankings. Though Google’s algorithms are quite intelligent, but still there is a need to direct which content is most essential for your website. And, this works extremely well in the cases when you have a different site for mobile phones. Mobile site and the desktop site both will have different URLs while the content will be same. Under such situation if you fail to direct Google about the most important content or ensure which content needs to be indexed, there are chances that Google will take some action on its behalf.

  • One Website and One URL

It definitely depends on the purpose of a website to decide if another mobile version of it is required. But, having two optimization campaigns may include even more efforts.

Here it is important to be clear with the fact that Google recognize sites as per their development. In detail: Google sites designed particularly for mobile or desktop appear in search engine depending on the device you are searching from. This means search for desktop responsive site from mobile phone won’t work well as it will do in desktop SERPs. As per this, designing a mobile version for a pre-optimized site necessitate starting SEO method right from the beginning.

  • Decrease Bounce Rate

High bounce rate can adversely affect the search engine rankings. Though it can be for various reasons but irresponsive website is the chief of all. In case a user leaves the website in a short time, Google take it as a sign that the platform lacks relevant content. The reason behind is very clear. Google looks for the websites that offer its users answers to the required questions, and if yours has a high bounce rate, there are rare chances for it to be on the top of search engine pages.

At this point, responsive web design works well while presenting content in the most functional manner. So, the users stick to your page for long which automatically decreases bounce rate and bring it up in search engine results.

  • Enhanced Social Sharing

Responsive web design helps in efficient social sharing for the competitive online mobile users. Although social sharing does not impact on rankings directly, it contribute to fetch traffic to your platform. Bigger the audience more is the engagement. That means there can be more search demand for brand bringing it to the notice of Google.

Sharing Social Media

  • Mobile Search Rankings

It is said that mobile version sites rank higher when looked in mobile search results. But because Google offer the same practices for mobile optimization, responsive web design will work as high as mobile websites.

As per today’s trends mobile searches have increased exponentially. In fact 90% of Google searches are made using mobile phones which is a very high percentage. So, it is good to have a responsive and strategic mobile website which pleases the Google search engine.